Dada Yusuff is a political scientist with special interest in public administration, policy formulation and conflict management. Dada also has a rich experience in experiential marketing and brand activation. As an experiential marketer, Dada has worked for notable, local and international brands such as Google, MTN and Zolar Electric. He recently got certified by the University of Leeds’ institute of coding as a content developer and works with Zorch Concepts Limited -a Lagos based experiential marketing and brand activation company. As an education enthusiast, Dada works with the Oyo state Teaching Service Commission and currently serves on the board of Stem Education Development Foundation (SEDF) – an NGO that focuses on stirring genuine stem education interest among secondary school students. He is also a member of the board of Dmentor and You Inc- another NGO with special focus on youth mentorship.
Dada graduated from the prestigious University of Ibadan with First Class Honours and as the department’s best graduating student. He also studied education of the gifted and talented children and dramatic art at the Federal College of Education (special) Oyo, where he bagged a Nigerian Certificate in Education with distinction. He led over ten thousand students (10,000) as students’ union president at the Federal College of Education (special) Oyo and has equally served in various leadership positions both at the University of Ibadan and as an experiential marketer.
He is the author of many yet-to-be published books and a strong believer in the Nigerian project. He currently works on a pet project codenamed “My Dream Naija Initiative” -which is to be a platform for the mobilization of Nigerian youths towards birthing the country that we all can be proud of. He is currently a member of the fourth cohort of the Kashim Ibrahim Fellowship.